Updated November 2026
According to the 2015 EventTrack study, 65% of consumers buy the product or service promoted at an event or visit, and 74% of attendees then have a more positive opinion of the brand. These data are more than ten years old: read them as an order of magnitude.
Experiential marketing statistics
- According to EventTrack (2015), 65% of the consumers surveyed buy the product or service promoted at the event or visit.
- According to EventTrack (2015), 74% of attendees have, after the event, a more positive opinion of the company, brand, product or service promoted.
- The figures of 85% and 98% of consumers more likely to buy after an event are widely circulated; we do not use them, because we could not trace them back to their original study or the question asked.
Sources
How to read these figures
Surveys on event marketing question attendees who are already present: the result measures declared intent or behaviour, not a proven effect on sales. Figures vary with the study, the population and the wording of the question. Always cite the study and the year.
What this means for an event with a mascot
A mascot is an event marketing tool: it creates direct contact with the public at a trade show, a neighbourhood party or a sporting event. For it to serve your brand, choose the colours, logo and text on the product page and approve a drawing before manufacture.
Frequently asked questions
Do live events increase purchases?
According to EventTrack (2015), 65% of consumers buy the product or service promoted at the event. This is declared behaviour, not a measured effect on sales.
Why not cite other widely circulated percentages?
Because their original study cannot be found: without a source, we do not publish the figure.